Keyword research is undoubtedly the cornerstone of each SEO campaign. It’s the most critical stage that pretty much determines the results of the efforts. This is perhaps one of the few areas in SEO that can’t be handled by hand. You need to arm yourself with quality SEO tools to be able to effectively research and evaluate keywords and key phrases.
There are plenty of keyword research tools out there. Quite a few were designed by Google to help webmasters, SEOs and search advertisers brainstorm, generate and analyze large lists of keywords and key phrases. Let’s have the 4 most effective SEO tools from Search engines that you can add to your arsenal.
Google AdWords Keyword Tool
This is the most effective and perhaps the most popular keyword research device out there.
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Although it was initially designed for PAY-PER-CLICK advertisers it’s just as helpful for SEO research. The tool generates keyword suggestions based on the seed keywords you provide. It also shows you how many people search for these keywords on Google monthly and how many bidders compete for these terms on AdWords (Google’s paid search network). The data this tool provides is invaluable for every search marketer, and when you are not yet using this tool you should certainly give it a try.
Google search based key word tool
Google search based keyword tool (SBKT) is very similar to the AdWords keyword tool but the keyword suggestions right now there don’t fully overlap so it’s a smart idea to use both the tools. All the keyword suggestions you get with SBKT are neatly arranged into various groups which makes grouping and managing key phrase lists much easier. Here you’ll also view the search volumes for each keyword.
This is not a keyword study tool per se, rather an advanced lookup function. Still you can use it to find new keyword opportunities. When you operate a search on Google you get a list of associated searches at the end of the search results. Pick the relevant keyword suggestions and make use of Google AdWords keyword tool to check on the search volumes for them. Most likely sure to find a couple of traffic-heavy search terms to tap into.
This really is one of the simplest keyword research equipment for Google, yet it gives a nice insight into what words and phrases will often be searched for. If you go to run a search on Google you’ll notice that as soon as you start typing in your query into the research box the search engine will attempt to imagine your intent and finish your query automatically. The algorithm behind this is known as Google suggest.
You can effectively use this technology to find brand-new keywords and search terms for your SEO campaign. Simply start typing in the seed keywords and see what key phrase suggestions pop up. Put down the ones that are relevant to your business. Later you can check the search volumes
The strong side of this keyword research method is that most the suggestions are based on real life lookups performed on Google.